WA Sparkies | Marketing Audit

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

81 per cent of your traffic goes to one page, and it's ranking for people in Sydney and Melbourne you can never service

Ahrefs, checked 16 September 2026: of roughly 304 monthly visits, 247 go to your price list page. It ranks for "electrical pricing" and "how much does an electrician cost", both national questions with no suburb attached. Your price list H1 is "WA SPARKIES PRICE LIST" with no geographic modifier, and none of your 28 line items name a suburb. You don't rank in the top 100 for jandakot, cockburn, rockingham, baldivis, mandurah or perth.

What it costs: Roughly 3,490 searches a month of genuine local demand across your own service corridor is sitting unclaimed, while your best page pulls in traffic from people you can't drive to.

The fix: Add your corridor to the title and opening line of the price list, then build real suburb pages underneath it. Cockburn and Baldivis are both at zero difficulty.

See your own price list →

Your EV charger ad promises "Transparent Pricing." There is no EV charger price on your site.

Checked 16 September 2026: your live ad headline reads "EV Charger Install Perth - Transparent Pricing" with a "Price List" sitelink. We read all 28 items on that price list. Not one is for EV charger installation.

What it costs: Someone searches for EV charging, sees a promise of transparent pricing, clicks through expecting a number, and finds prices for power points and smoke alarms instead. Nothing for the job they came for.

The fix: Add three or four EV charger line items to the price list. An hour of work on your highest value ad.

Check it yourself →

You have 48 reviews at 4.9 stars, and your website shows none of them

Checked 16 September 2026: your live Google Business Profile shows 4.9 stars from 48 reviews. Your website publishes no rating and no review count anywhere. In their place are five testimonials attributed only as "Martin F.", "Sarah K." and similar, no platform, no dates, and no link to your actual Google reviews.

What it costs: Your real, verifiable 4.9-star proof is invisible, and in its place sits something that reads like stock copy.

The fix: Put "4.9 stars from 48 Google reviews" on the homepage with a live link, and replace the unsourced testimonials with real named ones.

See your real rating on Google →

Your ad headline says "Family-Run." Your about page names nobody.

Checked 16 September 2026: your business is registered as a family trust with two named trustees, which is genuine and checkable. Your about page says "a family-owned and operated business" and then gives no founder, no owner, no staff, no founding year and no photo of anyone.

What it costs: The proof of your family claim is sitting in the public record, and none of it made it onto the page built to earn trust.

The fix: Name the owners on the about page and add a photo. It's true, and right now it's unstated.

See your own about page →

The maths

People searching "electrician cockburn", per month90

A general electrical job, low end price$250

If just 1 of those became a booked job a month$250/mo

One fix, done for you

Price list

Geo-target it: corridor named in the title, and add EV charger prices

Homepage

4.9 Stars from 48 Google Reviews, with a live link

About page

Name the owners, add a photo, back up the family-run claim

Real client, real result
Who we've helped: We recently helped Daniel from Nexus Electrical Co, a Perth electrician, with his Meta ad content and website landing pages. Real result: 16 leads at $41.57 cost per lead in his first campaign month.

Before you go

How did you find this without talking to us?

Everything in this audit came from public data: your website, your Google listing, and public ad libraries. Nothing came from inside your business, and if anything here is wrong, tell us and we'll correct it.

Does this cost anything?

No. This audit is free, and there's no obligation to work with us afterwards either way.

What actually happens if I get in touch?

A quick, no-pressure chat about what we found and whether it's worth fixing. If it's not a fit, no hard feelings.

Hey, thanks for taking a look at the audit.

I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.

If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.

If any of this is worth a conversation, send me a message below and I'll give you a call.

Thanks,
Chris